European experience, a Vietnamese home
Habsburg Digital (Vietnam) is a Hanoi-based management and digital consultancy for owner-led companies. We help owners and leaders turn good ideas, sensible technology and artificial intelligence into lasting results, in a way that fits how Vietnamese businesses really work.
Why we started here
Vietnam is our home, and we believe this is an exceptional time for its companies. We opened Habsburg Digital here to help them make the most of it, with methods that have proven themselves in Europe, the precision we admire in Japan and the values we share as an Asian family business.
Who you will work with
Nguyễn Thị Thanh Huyền
Founder & Director
Huyen is a Vietnamese entrepreneur who runs her own companies in Vietnam and is also a shareholder and director of Habsburg Digital Ltd in the United Kingdom. Before that she worked for large international companies, rising to CEO, so she knows from experience what it takes to build and grow a business here.
That experience is at the heart of Habsburg Digital. She understands our clients' situation because it is her own. Huyen leads the company and its relationships with clients, and makes sure that every recommendation is practical in a Vietnamese setting. She speaks Vietnamese, English and Japanese.
von Habsburg, Kris
Co-founder & Strategy Director
Kris has worked in management consulting for many years, across Asia, Australia and Europe. His first consulting projects came while teaching at an international college in Thailand, which placed its lecturers with companies to solve real problems. He went on to found his own management consultancy in Australia, later continuing it in the United Kingdom, and has advised businesses in several countries and industries.
Kris is also an entrepreneur: in 2022 he founded Habsburg Digital Ltd in the United Kingdom. He is a passionate lawyer and a founding director of a legal services firm in the United Kingdom. Kris is Dutch, Australian and British, lives in Vietnam, and brings an international eye for structure, governance and long-term thinking. He speaks English, Dutch and German, and some Thai, Spanish and French.
Founders who lead, a team that supports
Behind the founders is a team with backgrounds in accounting, finance, sales and marketing. They support every project, bringing practical knowledge of how Vietnamese companies work day to day. Our founders lead each engagement personally.
From Europe to Vietnam
The Habsburg Digital name was established in the United Kingdom in 2022, as the home of our European work. Habsburg Digital (Vietnam) is the place where we now put that experience to work for Vietnamese companies.
Five promises
- We look first and advise second. No ready-made formulas.
- We do the work ourselves and train your people, so the results stay with you.
- We keep what you share confidential.
- We are honest, including when the best advice is to do less.
- We work only in ways that are fully legal and correct.